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Small Kitchenware Needs Specialization

- Mar 14, 2018 -

So far, the industrial structure of kitchen equipment has stabilized. However, the industry chaos has not ended, and the quality and after-sales service of kitchen utensils is still the pain point for consumers. Under the trend of consumption upgrade, it is expected that competition in the field of kitchenware will set off a survival of the fittest.

In this elimination match, there will eventually be two types of kitchenware companies that will survive: one is a big and complete leading company, and the other is a professional small kitchen set. This is in line with the law of industrial development, that is, industry leaders monopolize most of the markets and co-exist with small businesses focusing on market segments.

Therefore, for large-scale kitchenware companies, what they need to do now is to increase brand influence and enhance product competitiveness. Through increased investment in R&D, mergers and acquisitions with other similar companies, it has become a benchmark for the kitchenware industry.